Breaking down the plan into several
components helps make drafting it a more manageable task. For more help
download our free workbook “How to prepare and present a successful funding
request”.
Introduction
1. Give a detailed description of the
business and its goals.
2. Discuss the ownership of the
business and the legal structure.
3. List the skills and experience you
bring to the business.
4. Discuss the advantages you and your
business have over your competitors.
5. In-depth help on developing a sound
business plan can be found on the SBA Web site in the Starting Area.
Marketing
1. Discuss the products/services
offered.
2. Identify the customer demand for
your product/service.
3. Identify your market, its size and
locations.
4. Explain how your product/service
will be advertised and marketed.
5. Explain the pricing strategy.
6. Financial Management
7. Explain your source and the amount
of initial equity capital.
8. Develop a monthly operating budget
for the first year.
9. Develop an expected return on
investment and monthly cash flow for the first year.
10. Provide projected income
statements and balance sheets for a two-year period.
11. Discuss your break-even point.
12. Explain your personal balance
sheet and method of compensation.
13. Discuss who will maintain your
accounting records and how they will be kept.
14. Provide "what if"
statements that address alternative approaches to any problem that may develop.
Operations
1. Explain how the business will be
managed on a day-to-day basis.
2. Discuss hiring and personnel procedures.
3. Discuss insurance, lease or rent
agreements, and issues pertinent to your business.
4. Account for the equipment necessary
to produce your products or services.
5. Account for production and delivery
of products and services.
Concluding Statement
Summarize your business goals and
objectives and express your commitment to the success of your business. Once
you have completed your business plan, review it with a friend or business
associate or a Service Corps of Retired Executives (SCORE) or Small Business
Development Center (SBDC) counselor. The business plan is flexible document
that should change as your business grows.
No comments:
Post a Comment